Celebrating 20 Years
Today, small businesses and startups can leverage local SEO to boost their site traffic, increase revenue, and improve local searchability. A local SEO-driven strategy can work wonders for small businesses. It is ideal for businesses with a dedicated site and operates from a brick-and-mortar location. Your local SEO strategy has to be grounded and growth-driven …
When it comes to Google search results, you understand how vital Search Engine Optimization (SEO) is to your website. SEO helps you reach out to your audience and deliver your content as part of your website’s marketing strategy. But first, you need to optimize your content to appear in top search results in Google. Content …
Continue reading “3 Things You Can Do Right Now to Improve Your Website SEO”
Those of us in the SEO business know about duplicate content and that the general rule is to avoid having it. We always tell our clients to avoid copy and pasting into their pages or blog posts. Recently John Mueller, head algorithm muckety muck over at Google, sat down for an interview. He was asked …
Continue reading “Google Doesn’t Punish You for Duplicate Content – Sort Of”
SEO is short for Search Engine Optimization. This term is used for the process of optimizing your website and making the specific changes and additions that will make your website show up higher in search results. It is an ever-changing field but at the core, the philosophy remains the same – That is if you …
It has always been a goal of Google to provide the searcher with real and accurate content. The challenge has been to scan everyone of the internet’s 1.74 billion websites and find the most helpful content. They use spiders and algorithms to perform this task. Every year they update their algorithms in hopes that it …
Can you imagine how disappointed you would feel if you found out that you had less sales this year because your contact form wasn’t working properly? Hundreds or maybe thousands of dollars of revenue because of a failure of your website to function properly. Well, it happens. The reasons it happens can vary but in …
When it comes to search engine optimization, there are a lot of misguided impressions about the industry. Some people still think there are some magic tricks that can be done to make a site climb the Google results. But knowing how to optimize a site isn’t a magic trick. You just need the proper training …
Continue reading “SEO is Still About Know-how and Hard Work”
I typically just stick to content related to web design and search engine optimization on this blog. But from time to time I will post an article about scams that are taking place in the virtual world. Today is an especially unique blog for me in that it will be the first time that I …
First, let me clarify what SEO is for those who don’t know. Search Engine Optimization is an effort to modify a website so that the search engines will display it more often or in a higher position. Many companies go about SEO efforts themselves and as long as the have someone on board with experience …
The basic theory to using content for search engine optimization is that while writing unique and relevant articles for your blog or back pages, you not only provide information to inquisitive readers, but you also give search engines more of your keywords to latch onto. Writing informative content about your subject matter will automatically fill …
Back when I first started in this business in the very early 2000’s pay-per-click advertising was in its infancy. The sector was overrun with wanna be search engines, fly by night search engines and very few reputable search engines. Search engine optimization was not really an actual thing yet so paying per click was the …
(Before I even get started, if you are wondering about the grammatical correctness of the title, then this link is for you.) Having links to your website is good for search ranking. The links are especially valuable when they are coming from sites with relevant content. The idea Google had when adding this to the …
